Bryce Morrison, Jr. is Vice President of Brokerage for Cape Fear Commercial. As a licensed real estate broker in both North Carolina and South Carolina, he is committed to building a reputation of quality and integrity while seizing new opportunities for building customer loyalty. Bryce has extensive knowledge of the Eastern North Carolina real estate market and specializes in retail sales, leasing, and development.
Prior to joining Cape Fear Commercial, Bryce spent over nine years in direct industrial equipment sales for end users in manufacturing, distribution, and warehousing. He worked in a consultative role regarding customer solutions for material handling equipment and supplies to meet specific client needs. He has obtained exposure to new markets through his extensive sales efforts and involvement with community and industry groups, such as the Wilmington Chamber of Commerce, Wilmington Industrial Development Group (Committee of 100), and the Cape Fear Chapter of the Institute for Supply Management.
Bryce holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Wilmington. A native of Wrightsville Beach, North Carolina, he has spent most of his adult life in Wilmington and currently resides in the area with his wife, Tina, daughter, Caroline, and son, Bryce III.